Since Twitter is all about talking, and listening, it seems obvious that it's the perfect marketing medium. The current marketing rage is SMM (Social Marketing Media), and it seems to be working.
But what about customer service? Adding Twitter integration to your help desk software is about taking your service level up a notch. It's not just about waiting to be contacted, but actively listening to what's being said. Then taking opportunities for fast and friendly contact with your clients, potential customers, employees, fans and influencers in your industry.
It's also about keeping up to date with what your competitors are doing and saying. And, while we hope it never happens, it can be about damage control. What happens on the net, stays on the net. And unlike Vegas, it isn't just between friends. Once it's out there, it's out there for anyone to read.
Short Message Service (SMS) is a communication standard developed for mobile phone texting. Since screens are small, the messages in social medium are also kept small. Messages can be up to 160 characters in length.
Twitter needs 20 characters for internal purposes (your username). Since the texting standard is 160 characters, that leaves 140 characters for your tweet.
The HelpConnection.net help desk solution is a full, web based help desk software solution, that allows you to listen to your customers from a variety of medium. That includes Twitter, emails, online forms, comments, and of course input screens where your support personnel can enter issues on behalf of your clients.
The biggest difference between the usual mediums of customer service interactions (email, forms, calls, etc.), and social networks is that social mediums like Twitter are: